Featured Case Studies

In-depth research projects demonstrating methodologies, outcomes, and real-world impact.

Immerse House: Digital Transformation Consultancy
Founder & Strategic Lead

Immerse House: Digital Transformation Consultancy

Building a Leading Digital Innovation Firm

Founded and scaled a digital transformation consultancy from concept to profitability, securing multiple government contracts and leading innovation-driven solutions for enterprise clients.

Immerse House LTD
2021 - Present

8+

Government Contracts Secured

15+ professionals

Team Size Growth

XR Knowledge Management Expert - United Nations (ESCWA)
XR Knowledge Management Expert & Lead Researcher

XR Knowledge Management Expert - United Nations (ESCWA)

Mapping Extended Reality Ecosystem Across 22 Arab Nations

Led comprehensive research initiative to map the Extended Reality (XR) ecosystem across 22 Arab nations. Produced the 'XR Compendium' - a definitive knowledge repository analyzing AR/VR/MR technologies, business models, and regional readiness. Established XR community at ESCWA's Digital Enabling Platform for the Arab Region (DEPAR).

United Nations Economic and Social Commission for Western Asia (ESCWA)
Mar 2022 - Sep 2022

200+ pages

Knowledge Repository

22 nations

Countries Analyzed

University of Essex: XR Integration in Higher Education
Associate Professor & Research Lead

University of Essex: XR Integration in Higher Education

Advancing Immersive Learning at Scale

Led research initiatives integrating immersive technologies into higher education curriculum, securing £250K Innovate UK funding and £5M EU Horizon funding for collaborative research projects.

University of Essex - School of Computer Science
2019 - Present

£250K

Innovate UK Funding

£5M

EU Horizon Funding

Additional Projects

Additional research initiatives showcasing diverse methodologies and industry applications.

E-Commerce Accessibility Research
Lead UX Researcher

E-Commerce Accessibility Research

Conducted comprehensive accessibility audit and user research with disabled users to identify barriers and implement WCAG 2.1 AA compliance improvements, resulting in 40% accessibility improvement and 25% increase in user satisfaction.

WCAG 2.1 AA

Accessibility Compliance

+25%

User Satisfaction Increase

Healthcare Patient Portal Redesign
Lead UX Researcher & Design Strategist

Healthcare Patient Portal Redesign

Conducted comprehensive user research and redesigned a healthcare patient portal, resulting in 55% increase in patient engagement, 40% reduction in support tickets, and improved health outcomes tracking.

+45%

Daily Active Users

-60%

Support Tickets

EdTech Platform User Onboarding
Senior UX Researcher

EdTech Platform User Onboarding

Optimized onboarding experience for an educational technology platform through iterative user research and testing, reducing time-to-first-value by 65% and improving 30-day retention by 48%.

-70%

Time-to-First-Value

+35%

Feature Adoption (30 days)

E-Government Services Accessibility Initiative
Accessibility Research Lead

E-Government Services Accessibility Initiative

Led comprehensive accessibility research and implementation for government digital services, achieving WCAG 2.1 AAA compliance and enabling access for 2.3M+ disabled citizens.

200+

Pages

5

Countries

Fintech App User Research & Redesign
Lead UX Researcher

Fintech App User Research & Redesign

Conducted extensive user research with diverse financial demographics to redesign a fintech application, increasing user trust scores by 72%, transaction volume by 58%, and achieving £2M+ in new customer acquisition.

48%

AOV Increase

156%

CLV Growth

Enterprise SaaS Navigation Optimization
UX Research Consultant

Enterprise SaaS Navigation Optimization

Redesigned navigation and information architecture for enterprise SaaS platform through user research, reducing time-to-task by 63%, improving feature discovery by 71%, and increasing user productivity by 45%.

45 to 8 days

Processing Time

2.3 to 4.6/5

Satisfaction

Immersive Learning Environment for VR Training
Senior Research Lead

Immersive Learning Environment for VR Training

Led research and design of immersive VR training environment, achieving 85% improvement in knowledge retention, 72% reduction in training time, and £3M+ in client contracts.

89%

User Retention

4.8/5

Satisfaction

UX Design End-to-End: Food Ordering Platform Design System
Senior UX/UI Designer & Design System Lead

UX Design End-to-End: Food Ordering Platform Design System

Led the complete design journey of a comprehensive design system for FoodHub, a multi-platform food delivery service.

71%

Planning Time Reduction

48%

Food Waste Reduction

Sustainable Fashion Marketplace Platform
UX Research Director

Sustainable Fashion Marketplace Platform

73%

Trust Increase

3.8x

Price Premium Acceptance

Mental Health App User Engagement & Retention
Lead Behavioral UX Researcher

Mental Health App User Engagement & Retention

74%

6-Month Retention

4.2x

Engagement Increase

Enterprise Learning Platform Transformation
Enterprise UX Research Lead

Enterprise Learning Platform Transformation

78%

Adoption Rate

64%

Completion Rate

Automotive Digital Showroom Experience
Lead UX Researcher - Automotive

Automotive Digital Showroom Experience

+156%

Online Conversion

-64%

Dealership Visit Time

Remote Work Collaboration Platform
Senior UX Research Lead

Remote Work Collaboration Platform

74%

Tool Switching Reduction

+156%

Team Satisfaction

Healthcare Patient Portal & Telehealth Integration
Healthcare UX Research Director

Healthcare Patient Portal & Telehealth Integration

76%

Portal Adoption

4.7/5

Patient Satisfaction

Let's Work Together

I'm always interested in discussing new research opportunities, collaboration, and how user research can drive your product strategy.

Email: [email protected] | Phone: +44 7503663334