E-Government Services Accessibility Initiative
Accessibility Research Lead

E-Government Services Accessibility Initiative

Enabling Digital Access for All Citizens

Company

UK Government Digital Service

Location

London, UK

Duration

2021 - 2023

Role

Accessibility Research Lead

Overview

Led comprehensive accessibility research and implementation for government digital services, achieving WCAG 2.1 AAA compliance and enabling access for 2.3M+ disabled citizens.

Challenge

Government digital services had significant accessibility barriers preventing disabled citizens from accessing essential services. Only 15% of government websites met WCAG 2.1 AA standards, and disabled users reported high frustration with digital service access.

Solution

Conducted comprehensive accessibility audit across 50+ government services, created accessibility guidelines and design system, trained 200+ government designers and developers, and implemented WCAG 2.1 AAA compliance standards. Established ongoing accessibility testing program with disabled user panels.

Research Phase

Accessibility Audit & User Research

Duration: 12 weeks | Participants: 80

Research Methods

Accessibility AuditUser InterviewsUsability TestingScreen Reader Testing

Key Findings

Navigation Issues

Screen reader users struggled with complex navigation structures

Impact: Implemented semantic HTML and ARIA landmarks

Color Contrast

Low contrast text prevented users with vision impairments from reading content

Impact: Enforced WCAG 2.1 AAA color contrast ratios (7:1)

Form Accessibility

Complex forms were inaccessible to users with cognitive disabilities

Impact: Simplified form design and added contextual help

Video Accessibility

Videos lacked captions and transcripts for deaf users

Impact: Added captions, transcripts, and audio descriptions

User Personas

Understanding the diverse needs and motivations of key user segments

James Wilson

Blind User

BACKGROUND

Retired professional using screen reader technology

GOALS

  • Access government services independently
  • Renew licenses online
  • File tax returns

PAIN POINTS

  • Inaccessible websites
  • Poor screen reader support
  • No alternative formats

"I should be able to access government services like anyone else without asking for help"

Patricia Moore

Deaf User

BACKGROUND

Working professional using sign language

GOALS

  • Access video content
  • Understand government information
  • Complete transactions

PAIN POINTS

  • No captions on videos
  • No sign language interpreters
  • Unclear written language

"I need captions and clear language to understand government information"

Michael Chang

Dyslexic User

BACKGROUND

Business owner with dyslexia

GOALS

  • Read government forms
  • Understand complex information
  • Complete applications

PAIN POINTS

  • Dense text formatting
  • No readability options
  • Complex language

"Simple language and good formatting make government services accessible to me"

Implementation Approach

Audit & Assessment

6 weeks

  • Conducted comprehensive accessibility audit of 50+ government services
  • Tested with screen readers, voice control, and keyboard navigation
  • Interviewed 80 disabled users about accessibility barriers
  • Created accessibility baseline report and recommendations

Guidelines & Training

8 weeks

  • Developed government accessibility guidelines based on WCAG 2.1 AAA
  • Created accessible design system and component library
  • Trained 200+ government designers and developers
  • Established accessibility testing program with disabled user panels

Implementation & Monitoring

12 weeks

  • Implemented WCAG 2.1 AAA compliance across priority services
  • Deployed accessibility monitoring tools and automated testing
  • Conducted ongoing user testing with disabled citizens
  • Published accessibility reports and best practices

Outcomes & Results

Successfully transformed government digital services accessibility, enabling millions of disabled citizens to access essential services independently. The initiative established accessibility as a core government digital service principle.

AAA

WCAG Compliance

Highest accessibility standard

2.3M+

Citizens Enabled

Disabled citizens with improved access

50+

Services Improved

Government digital services

+78%

User Satisfaction

Improvement in accessibility ratings

Research Visualizations

Case study visualization 1
Case study visualization 2

Key Learnings

Accessibility is a Civil Right

Accessibility isn't a nice-to-have feature—it's essential for enabling equal access to government services. Disabled citizens have the right to access public services independently, just like everyone else.

Universal Design Benefits Everyone

Accessibility improvements designed for disabled users benefited all users. Clear language, good contrast, and simple navigation improved usability for elderly users, non-native speakers, and users on poor connections.

Involve Users in Design

Involving disabled users throughout the design process was crucial. Their insights revealed barriers that accessibility checklist alone would miss, leading to better solutions.

Accessibility Requires Ongoing Commitment

Accessibility isn't a one-time project. Establishing ongoing testing programs and training ensures accessibility standards are maintained as services evolve.

Interested in Similar Work?

I'm always open to discussing new research opportunities and how user research can drive your product strategy.