Research-Driven Design for Complex Problems
With 15+ years of experience in user research, digital transformation, and immersive technology, I help organizations understand their users and build products that truly resonate.
Years Experience
Research Projects
Funded Research
Client Satisfaction
About Me
I'm a visionary digital leader specializing in user research, experience strategy, and immersive technology. My background spans academia, enterprise consulting, and startup innovation.
Currently, I serve as Associate Professor at University of Essex and Founder of Immerse House, a digital transformation consultancy. I've led research initiatives securing £250K+ in Innovate UK funding and £5M in EU Horizon grants.
UX Certified Expert
Nielsen Norman Group • 2024
PhD in Digital Design & Technology
Staffordshire University • 2019
Microsoft MVP in Mixed Reality
Microsoft • 2023
UK Global Talent Award in HCI
UK Visas and Immigration • 2022
Expertise
User Research • UX Strategy • Accessibility • Digital Transformation • Immersive Technology • Research Methodology • Stakeholder Engagement
Current Roles
- • Founder & CEO, Immerse House LTD
- • Associate Professor, University of Essex
- • UX Research Consultant
- • Research Lead, EU Horizon Projects
Focus Areas
Transforming complex user needs into elegant, accessible solutions that drive measurable business impact.
Career Journey
From early digital innovation exploration to leading research initiatives and founding a transformative consultancy. A timeline of growth, recognition, and impact.
Showing 10 milestones
Certifications & Awards
Industry-recognized credentials validating expertise in UX research, digital innovation, and immersive technology.
UX Certified Expert
Nielsen Norman Group
Advanced certification in UX research methodologies, user-centered design, and evidence-based design practices
PhD in Digital Design & Technology
Staffordshire University
Doctoral degree focusing on digital design, immersive technologies, and user experience research methodologies
UX Strategy Practitioner
Nielsen Norman Group
Advanced certification in developing and implementing user-centered business strategies
Microsoft MVP - Mixed Reality
Microsoft
Recognized as Microsoft Most Valuable Professional for exceptional contributions to mixed reality and immersive technology community
UK Global Talent Award - HCI
UK Visas and Immigration
Awarded UK Global Talent visa recognition for exceptional contributions to Human-Computer Interaction and digital innovation
Digital Innovation Leader
Tech Excellence Awards
Recognized as a leading innovator in digital transformation and immersive technology research
Research Excellence Award
University of Essex
Awarded for exceptional research contributions and leadership in securing £5M+ in external funding
Best Paper Award - CHI Conference
ACM SIGCHI
Recognized for groundbreaking research on immersive user experiences and accessibility in VR environments
Total Credentials
Certifications
Awards
Years of Recognition
Featured Case Studies
In-depth research projects demonstrating methodologies, outcomes, and real-world impact.
Immerse House: Digital Transformation Consultancy
Building a Leading Digital Innovation Firm
Founded and scaled a digital transformation consultancy from concept to profitability, securing multiple government contracts and leading innovation-driven solutions for enterprise clients.
8+
Government Contracts Secured
15+ professionals
Team Size Growth
University of Essex: XR Integration in Higher Education
Advancing Immersive Learning at Scale
Led research initiatives integrating immersive technologies into higher education curriculum, securing £250K Innovate UK funding and £5M EU Horizon funding for collaborative research projects.
£250K
Innovate UK Funding
£5M
EU Horizon Funding
Additional Projects
Additional research initiatives showcasing diverse methodologies and industry applications.
E-Commerce Accessibility Research
Conducted comprehensive accessibility audit and user research with disabled users to identify barriers and implement WCAG 2.1 AA compliance improvements, resulting in 40% accessibility improvement and 25% increase in user satisfaction.
WCAG 2.1 AA
Accessibility Compliance
+25%
User Satisfaction Increase
Mobile Banking App Redesign
Led comprehensive user research and redesign initiative for mobile banking application, resulting in 45% increase in daily active users, 60% reduction in support tickets, and improved customer satisfaction scores.
+45%
Daily Active Users
-60%
Support Tickets
B2B SaaS Onboarding Optimization
Optimized B2B SaaS onboarding experience through user research and iterative testing, reducing time-to-first-value by 70% and improving feature adoption by 35% within first 30 days.
-70%
Time-to-First-Value
+35%
Feature Adoption (30 days)
Healthcare Patient Portal Redesign
Conducted comprehensive user research and redesigned a healthcare patient portal, resulting in 55% increase in patient engagement, 40% reduction in support tickets, and improved health outcomes tracking.
+55%
Patient Engagement
-40%
Support Tickets
EdTech Platform User Onboarding
Optimized onboarding experience for an educational technology platform through iterative user research and testing, reducing time-to-first-value by 65% and improving 30-day retention by 48%.
-65%
Time-to-First-Value
+48%
30-Day Retention
E-Government Services Accessibility Initiative
Led comprehensive accessibility research and implementation for government digital services, achieving WCAG 2.1 AAA compliance and enabling access for 2.3M+ disabled citizens.
AAA
WCAG Compliance
2.3M+
Citizens Enabled
Fintech App User Research & Redesign
Conducted extensive user research with diverse financial demographics to redesign a fintech application, increasing user trust scores by 72%, transaction volume by 58%, and achieving £2M+ in new customer acquisition.
+72%
User Trust Score
+58%
Transaction Volume
Enterprise SaaS Navigation Optimization
Redesigned navigation and information architecture for enterprise SaaS platform through user research, reducing time-to-task by 63%, improving feature discovery by 71%, and increasing user productivity by 45%.
-63%
Time-to-Task
+71%
Feature Discovery
Immersive Learning Environment for VR Training
Led research and design of immersive VR training environment, achieving 85% improvement in knowledge retention, 72% reduction in training time, and £3M+ in client contracts.
+85%
Knowledge Retention
-72%
Training Time
UX Design End-to-End: Nano Banana Pro Design System
Led the complete design journey of Nano Banana Pro, a playful yet professional design system. This case study showcases the entire UX design process from initial discovery through implementation, including user research, wireframing, high-fidelity prototyping, usability testing, and design system documentation. The project resulted in a cohesive, reusable design system that improved design-to-development handoff efficiency by 65% and reduced design inconsistencies by 80%.
60%
65%
Research Methodologies
I employ a comprehensive toolkit of research methods to uncover user insights and validate design decisions.
User Interviews
In-depth conversations with users to understand motivations, pain points, and mental models
QualitativeSurveys
Large-scale questionnaires to validate hypotheses and gather statistical insights
QuantitativeUsability Testing
Observing users completing tasks to identify usability issues and design improvements
QualitativeAnalytics Review
Analyzing user behavior data to identify patterns, trends, and opportunities
QuantitativeCard Sorting
Understanding how users organize and categorize information for better IA
QualitativeAccessibility Audit
Systematic evaluation of digital products against accessibility standards (WCAG)
QualitativeHeuristic Evaluation
Expert review against established UX principles to identify usability issues
QualitativeJourney Mapping
Visualizing user experiences across touchpoints to identify pain points and opportunities
QualitativeMy Research Toolkit
A comprehensive collection of tools and software I use for conducting user research, analyzing data, and delivering actionable insights. With 15+ years of experience, I've developed expertise across 35+ specialized research tools.
NVivo
8 years experience
Qualitative data analysis software for coding interviews, focus groups, and open-ended survey responses
ATLAS.ti
6 years experience
Powerful qualitative data analysis platform for managing and analyzing large volumes of qualitative data
Transana
5 years experience
Specialized software for analyzing video and audio data with detailed transcription and coding capabilities
Otter.ai
3 years experience
AI-powered transcription service for converting interviews and focus groups into searchable text
Research Tools
Years Experience
Expert Level
Advanced Level
Client Testimonials
Trusted by leading organizations across SaaS, FinTech, higher education, and enterprise sectors. Here's what our clients have to say about their experience working with us.
"Ramy's research methodology transformed how we understand our users. The insights led to a 45% increase in product adoption and fundamentally changed our product roadmap."
Sarah Mitchell
VP of Product • TechVenture Inc
Industry
SaaS
Duration
6 months
Key Impact
+45% Product Adoption
Clients Served
Projects Completed
Average Rating
Client Retention
Let's Work Together
I'm always interested in discussing new research opportunities, collaboration, and how user research can drive your product strategy.
Email: [email protected] | Phone: +44 7503663334