Immerse House: Digital Transformation Consultancy
Building a Leading Digital Innovation Firm
Company
Immerse House LTD
Location
Southampton, UK
Duration
2021 - Present
Role
Founder & Strategic Lead
Overview
Founded and scaled a digital transformation consultancy from concept to profitability, securing multiple government contracts and leading innovation-driven solutions for enterprise clients.
Challenge
The digital transformation landscape was fragmented with competing solutions. Organizations struggled to understand which immersive technologies (AR/VR/XR) would deliver genuine ROI. There was a critical gap between technology capabilities and actual business needs.
Solution
Developed a consultancy model combining strategic advisory with hands-on implementation. Created proprietary frameworks for technology assessment, ROI calculation, and change management. Positioned firm as trusted advisor rather than pure technology vendor.
Research Phase
Discovery & Market Research
Duration: 3 months | Participants: 50
Research Methods
Key Findings
Decision-Making Criteria
Government agencies prioritized security and compliance over cutting-edge features
Impact: Shaped our positioning to emphasize governance and risk mitigation
ROI Concerns
Decision-makers needed clear ROI metrics and implementation timelines
Impact: Developed proprietary ROI calculator and implementation framework
Expertise Gap
Organizations lacked internal expertise to evaluate technology solutions
Impact: Created advisory service model to fill the knowledge gap
Integration Challenges
Integration with existing systems was a critical success factor
Impact: Built integration expertise as core differentiator
User Personas
Understanding the diverse needs and motivations of key user segments
Sarah Chen
Digital Transformation Director
Government Agency
BACKGROUND
15+ years in IT governance, recently promoted to lead digital initiatives
GOALS
- •Modernize legacy systems without disrupting operations
- •Demonstrate ROI to budget holders
- •Ensure security and compliance
PAIN POINTS
- •Limited budget for experimentation
- •Risk-averse organizational culture
- •Lack of in-house immersive tech expertise
"We need a partner who understands government requirements, not just technology"
Marcus Johnson
CTO
Enterprise Corporation
BACKGROUND
20+ years in software architecture, skeptical of emerging tech trends
GOALS
- •Improve employee productivity and engagement
- •Reduce training costs
- •Stay competitive with tech-forward competitors
PAIN POINTS
- •Overwhelmed by technology options
- •Pressure from board to innovate
- •Legacy system constraints
"Show me the data. I need concrete evidence this works before we invest"
Elena Rodriguez
Innovation Manager
Mid-size Tech Company
BACKGROUND
10 years in product management, early adopter of emerging technologies
GOALS
- •Differentiate product offering with immersive features
- •Build internal capability in XR
- •Launch pilot program quickly
PAIN POINTS
- •Limited budget for external consultants
- •Time pressure for market launch
- •Skill gaps in team
"We want to move fast but smart. Help us avoid expensive mistakes"
Implementation Approach
Strategic Assessment
2-4 weeks
- Stakeholder interviews and needs analysis
- Technology landscape review
- ROI modeling and business case development
- Risk assessment and mitigation planning
Proof of Concept
4-8 weeks
- Pilot project development
- User testing and feedback collection
- Performance metrics tracking
- Stakeholder demonstrations
Full Implementation
3-6 months
- Scaled deployment
- Team training and capability building
- Change management support
- Performance monitoring and optimization
Outcomes & Results
Successfully established Immerse House as a leading digital transformation consultancy, securing high-value government contracts and building a multidisciplinary team. The strategic positioning based on user research enabled rapid growth and strong client retention.
8+
Government Contracts Secured
Including £2M+ in contract value
15+ professionals
Team Size Growth
From solo founder to multidisciplinary team
95%
Client Satisfaction
NPS score of 72
92%
Project Success Rate
On-time and on-budget delivery
£1.2M
Revenue Growth
Year 1 revenue achieved profitability
Research Visualizations
Key Learnings
Trust Over Technology
User research with decision-makers revealed that ROI and risk mitigation matter more than technical specifications. Building trust through transparent communication and proven methodologies accelerates sales cycles.
Multidisciplinary Teams Win
Combining research, design, and engineering expertise delivers superior outcomes. Clients value consultants who understand both business strategy and technical implementation.
Advisory Model Scales
Positioning as strategic advisor rather than technology vendor creates higher-value engagements and stronger client relationships.